Chauncey Zalkin Bio
In 2000, Chauncey started Girlonthestreet.com as a trend and culture website dedicated to chronicling influencer 'girls on the street.' The unique focus of the site resonated with young women, the media, and marketing companies alike.
As she interacted with these young woman globally through projects, essays, phone calls, and visits, she became less of an observer and more of a participant in their lives. Tapping into authentic, actionable insights that invigorate brands and drive culture, Chauncey’s worked across advertising, media, fashion, beauty, and technology as a writer, trends expert, and strategist. Just out of college, she went to work at several print magazines from Seventeen to Bomb to Harper’s Bazaar and then moved to the online world which formed the basis of the site she developed.
In 2000, as Girlonthestreet.com grew, she began to consult and write for urban brands and magazines. In addition to working with marketing and advertising agencies, she also worked with Honey, The Source, Trace, Fubu, Rocawear, Ecko, MTV…
In 2003, she developed a product from one of the trends she spotted in its infancy – dog clothes. Her line of custom dog ‘hoodies’ were featured in New York's Best Bets , The Daily News, Bark, and Newsday. In 2004, she stepped away from the site and went in-house to work as a senior brand strategist and trend expert at the famed Crispin Porter + Bogusky agency in Miami. She then moved back up to New York to work in the same capacity at Margeotes Fertitta Powell, keeping up with her Girl-on-the-street team around the world.
In 2007, Chauncey moved to Paris and at the end of 2008, she moved to Barcelona. Girlonthestreet.com is her ongoing experiment and is dedicated to the spirit of enterprising independent creative young women around the world who continue to inspire her.
