Since 1999

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This Girl on the street blog is a multi-writer, multi-national impassioned blog that sets out to honor the best of the best in female minds in the universe and to create a forum for a new kind of chattering of non-cliched female voices.

THE BACK STORY

Just out of college, founder Chauncey Zalkin went to work at several print magazines from Seventeen to Bomb (art magazine) to Harper’s Bazaar and then moved to the online world which formed the basis of the first pre-blog era site she developed.

Girlonthestreet.com began as a trend and culture website dedicated to chronicling influencer ‘girls on the street.’

The unique focus of the site resonated with young women, the media, and marketing companies.

As she interacted with these young woman globally through projects, essays, phone calls, and visits, she became less of an observer and more of a participant in their lives – a big sister if you will.

Tapping into authentic, actionable insights that invigorate brands and drive culture, founder Chauncey Zalkin began to work across advertising, media, fashion, beauty, and technology as a writer, trends expert, and strategist.

In 2000, as Girlonthestreet.com grew, her livelihood came from opportunities with ad agencies, marketing firms catching onto the power of viral, and magazines. In the beginning it was mostly urban brands that wanted her – Honey, The Source, Trace, Fubu, Rocawear, Ecko, MTV (a little urban sorta kinda)…

In 2003, struck like the rest of us by recession, she developed a product from one of the trends she spotted in its infancy – dog clothes. Her line of custom dog ‘hoodies’ were featured in New York’s Best Bets , The Daily News, Bark, and Newsday and brought more attention to Girl on the street – just as she had hoped. Daily News announced ‘meet New York’s newest enterpreneurs’ and showed a picture of Chauncey and her little dog. She did that for a year and a half and kept GOTS going out of pure love for the thing.

GOTTA EAT

In 2004, Girl on the street dot com got put on hold and Chauncey went to work in-house as a senior brand strategist and trend expert at the famed Crispin Porter + Bogusky agency in Miami. She then moved back up to New York to work in the same capacity at Margeotes Fertitta Powell, keeping up with her Girl-on-the-street team around the world.

GOTTA LIVE

In January 2007, Chauncey moved to Paris to write and there she remains. Girlonthestreet.com (now redesigned) is her ongoing experiment dedicated to the spirit of enterprising women around the world who continue to inspire her. This is a first real attempt at a multi GOTS blog that represents internationally what her adult self truly cares about. She starts a new exciting post this summer. (Please sign up for updates above.)